SUE SINGH
FREELANCE COPYWRITER
If you’d like to see some of my writing, on this page you will find examples of real estate copy that I have rewritten from the original ‘listed copy’ that was advertised online (both versions are on the page). This should give you a sense of how my writing can bring a property to life by highlighting its best features and potential.
Property #1
Hobsons Bay Copywriting Copy
Super Convenient Family Living
You will not be disappointed if you are the lucky buyer of this late Victorian solid brick two-storey residence, a stone’s throw from some of Essendon’s finest schools, parks and services. Whether you are seeking to live in the property as-is, lease it as an Airbnb or renovate it to your own tastes, don’t let this opportunity to own one of Essendon’s historical family homes pass you by.
Displaying numerous period features, such as original fireplaces, ceiling roses, picture rails and bay windows, complemented by timber flooring and tessellated tiling, this home fits beautifully into the Essendon vernacular.
Sitting on a huge 729 sqm allotment, the home allows plenty of room for a family to stretch its wings. With a welcoming front porch leading to an elegant entrance hallway, five expansive bedrooms and two bathrooms, large living room and kitchen area, swimming pool with spa in a rear garden oasis, this home is designed for family living and entertaining. Adding to the comfortable lifestyle and flanked by an established front garden is a driveway wide enough to accommodate two to three cars onsite. Perfect for when the teenagers get their licence!
Just around the corner on Lincoln Road is St Therese’s Primary School, one of Melbourne’s finest Catholic schools. Less than ten minutes’ walk down Buckley Street is Essendon Railway Station, along with highly-regarded secondary schools: Lowther Hall, St Columba’s College and Penleigh and Essendon Grammar School. In the other direction, St Bernard’s College can easily be accessed by bus.
Restaurants, cafes and more are located in either direction, mere minutes away.
If you’re after comfortable, easy family living, look no further. This property deserves your attention. Contact us for a private viewing.
We donate a portion of our fee from every property transaction to the Woodards Foundation to support people experiencing homelessness, family violence and social isolation.
Originally Listed Copy
Huge family home with exceptional Airbnb credentials
This versatile property at ……. Essendon, offers the perfect blend of stylish family living and a dedicated space to flourish your business dreams. Nestled in a prime Essendon location, this home boasts a flexible floorplan that allows you to seamlessly integrate work and life. The added bonus with a history of successful Airbnb lettings making this the home the ultimate high performer.
Prime Essendon location: Enjoy easy access to Essendon's vibrant lifestyle, with shops, cafes, and schools close by.
Solid brick construction: Experience superior noise insulation and year-round comfort, ideal for working from home. Imagine stepping out of your bedroom and into your thriving home office, all within the comfort of a prestigious Essendon address. This unique property offers the perfect solution for work-life balance.
We donate a portion of our fee from every property transaction to the Woodards Foundation to support people experiencing homelessness, family violence and social isolation.
Property #2
Hobsons Bay Copywriting Copy
Opportunity Awaits a Discerning Buyer
A rare opportunity exists at this immaculately presented three-bedroom property to live comfortably as-is or give it an exciting new future. The possibilities are limited only by your imagination!
This exceptional development opportunity presents with wide street frontage comprising dual crossovers and twin driveways, offering excellent off-street parking on a generous 514 sqm allotment. This will no doubt enhance future possibilities for your investment.
You will surely be impressed by the impeccably-maintained and preserved dwelling. A welcoming entrance is flanked by the master bedroom (with ensuite and built-in robe) and living room, leading to a fully updated kitchen and meals area, rumpus, generous family bathroom and laundry. Two further bedrooms, also with built-in robes, complete the indoor space. Boasting a workshop and ample outdoor space, the rear courtyard allows room for outdoor living and entertaining.
Proximity to numerous key amenities enhances the liveability of this prime location. Williamstown High School Bayview Campus (Years 7-9) is just moments away. Williamstown North Station, Williamstown Hospital and The Esplanade are within easy walking distance, as are the Jawbone Marine Sanctuary and Nature Conservation Reserve. If you love the outdoors, you won’t be disappointed.
Whether you’re seeking to move in or offer the property for lease whilst you wait for council approval, rest assured that as the new owner of this enviable property, you will not regret your decision. Call us now for a private inspection.
Originally Listed Copy
Rare land, prime location, limitless potential.
Expansive approx 514sqm allotment - A rare and generous land size in a prime Williamstown location.
Exceptional development potential (STCA) - The substantial land offers endless possibilities for future enhancement or redevelopment.
Classic three-bedroom, two-bathroom home - Beautifully preserved and impeccably maintained, featuring a fully updated kitchen that blends timeless charm with modern convenience.
Estimated rental return of $750.00 to $790.00 per week - An excellent opportunity to generate income while awaiting council plan approval.
Prime location - Just moments from Williamstown High School, Bayside College campus, North Williamstown station, and within easy reach of Williamstown Beach.
Welcoming interior - Traditional façade leading to a comfortable living room, modern kitchen, bright dining area, and a separate family room at the rear.
Ample accommodation - Main bedroom with ensuite, complemented by a central family bathroom.
Street frontage and parking advantages - Exceptional width, dual crossovers, and twin driveways providing ample parking and enhancing future possibilities.
Property #3
Hobsons Bay Copywriting Copy
A Williamstown Gem is Waiting for You
As the new owner of this Williamstown gem, you will delight in living in this immaculately presented, elegant late-Victorian double-fronted residence, superbly renovated to ensure seamless melding of the old and the new.
If it’s period features you’re after, this one has plenty: ceiling roses, Baltic pine floorboards, wide cornices and skirting boards, sash windows and fireplaces, and leadlight windows surrounding the front entrance, all in exceptional condition.
If you’re after modern conveniences, look no further: an expansive modern kitchen with European appliances (including dual Bosch ovens), stone bench tops and built-in wine racks; 4 double-sized bedrooms in total (the master bedroom with a modern ensuite); a luxurious, contemporary hotel-style central bathroom; a gorgeous light-filled meals area with bay windows and a bright North-facing family room with views onto a rear garden sanctuary. With additional separate living and dining areas, entertaining will be a breeze.
Originally a garage with ROW access from President Lane, a separate studio/bedroom could serve as a retreat for teenage children or whatever takes your fancy. Alternatively, it could be turned back into a garage.
Proximity to numerous Williamstown amenities completes the package. Williamstown North Primary School and Williamstown North Station are a stone’s throw away. Within walking distance are numerous cafes and the Douglas Parade and Ferguson Street shops.
If you’re after a bayside address, you owe it to yourself to visit this classic Williamstown property and consider making it your own! Call us now to organise a private inspection.
Originally Listed Copy
A Design That Transcends Time
A period home that melds original elegance and modern excellence with seamless success, this welcoming double fronted residence delivers beautiful spaces behind its evocative façade and verandah entrance. Four double bedrooms and two stunning contemporary bathrooms, including the main bedroom's ensuite, precede living and dining dimensions filled with light from the northerly rear aspect. An open-plan kitchen distinguished by dual Bosch ovens, a Miele dish-washer and superb tones of stone and timber beneath a vaulted ceiling. A garden sanctuary of sunshine and landscaped style concludes with studio/bedroom and storage rooms, readily returned to their original role as a garage if so desired, accessed by rear right-of-way from President Lane. Proximity to Williamstown North Primary School, cafes, shopping and North Williamstown station completes a property of significant character, both classical and current day.
Property #4
Hobsons Bay Copywriting Copy
Contemporary Seaside Lifestyle
With the Williamstown foreshore one block away and the beach a short 5 minute stroll, this double-storeyed property in one of the suburb’s most enviable locations promises plenty of opportunities to take advantage of the sun, sand and surf which come with a coveted Williamstown address.
Close by is Nelson Place, a historically significant and bustling locale replete with restaurants and cafes for those times when you don’t feel like cooking, or to meet up with friends. Yet again, just a few minutes’ walk away. Like elsewhere in this sought-after location, there is no need to take the car.
For lovers of the outdoors and/or family picnics on lazy summer weekends, the Williamstown Botanic Gardens are also within a short walking distance.
Boasting only one previous owner, this property is sure to please. Perfect to enjoy as is or update to your personal taste, your imagination is key to the future of this property.
At the front of the property, an established, low-maintenance garden makes way to the right of the dwelling for a paved driveway leading to a secure lock-up garage.
Upon entering, you cannot help but be struck by the abundance of light. On the ground floor, you will find a generous, light-filled living room, North-facing dining and kitchen zone, including a lovely breakfast nook, with outdoor views from every angle. This is complemented by a large ground-floor bedroom, with external views to the rear courtyard and a downstairs family bathroom and laundry.
Upstairs are two further bedrooms of substantial dimensions with built-in robes, a full-size bathroom including a corner spa, and ample loft storage.
To the rear and side of the house is a secure, paved courtyard perfect for entertaining or enjoying as a family.
This impressive property, a stone’s throw from some of Williamstown’s best attractions, is waiting for the right buyer to make their own personal imprint and steer it into an even brighter future. Call us now for a private inspection.
Originally Listed Copy
Adopt And Enjoy A Design Icon
An architecturally imaginative home in one of Williamstown’s most highly sought after settings, this outstanding residence is distinctive to look at, desirable to live in and destined to remain a landmark address. Dramatic lines define an unforgettable façade that introduces equally striking internal spaces including a generous living area that flows to a light-filled, north facing dining zone and a kitchen accompanied by a sunny bench-top spot for breakfast. Beyond, low-maintenance dimensions that provide appealing privacy and easy options for entertaining ensure indoors and out form a fantastic combination. A substantial downstairs bedroom is complemented by its own access to the outdoor backdrop and a central bathroom while two further bedrooms and a second bathroom project bright positivity on the upstairs level. Loft storage, a separate laundry and a carport are among the additional assets of this one-of-a-kind designer domain just one block from the water and Williamstown Botanic Gardens.